Project Name
Company
HighBridge Creative Inc.
Client Location
Louisville + Lakewood, CO
Honorable Mention
Brandon Roth
Ajoya (Ah-Joy-Ah) was born as the exciting new Recreational offspring of the previously Medical-Only, Compassionate Pain Management. We focused on coming up with a unique, trademark-able name to accompany a vibrant, experience-based lifestyle cannabis brand.
The Brand
Formerly Compassionate Pain Management, a medical-only dispensary in Louisville, CO wanted to hit the new recreational market with a bang. It was time to reinvent themselves.
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The System
We wanted to create a brand system that made cannabis more approachable for the beginning user. We found talk of sativas, indicas, and cannabinoids was too much for the basic user. As a result, we came up with a category system based on experience.
100% Sativa
Sativa-Dominant Hybrid
100% Indica
Indica-Dominant Hybrid
Elevate
Raise Your Spirits
Our Elevate strains will get you into the pulse of any activity and keep you productive during a busy day. These strains are perfect for those planning a night out, heading up a new project, or enjoying some time outdoors.
The energetic and uplifting effects have been known to accelerate creativity, happiness and a healthy dose of the giggles. Great for energy and openness, these strains are definitely a favorite for the weekend.
Focus
Align Your Thoughts
Strains in this category are fantastic for those looking for a change of perspective without losing motivation or slipping into “couch-lock.” Enjoy a clear sense of calm that still allows for wonder and sensory awareness.
These fast-acting strains provide overall euphoria, specifically for the treatment of anxiety, depression and appetite loss and will make you feel instantly uplifted, energized and creative.
Unwind
Reduce Tension & Relax
Let the stresses of the day go and let your mind wander as these potent and quick-acting strains replace your cares with a relaxed jubilation good for both day and night-time use.
The benefits of these strains can help with migraines and back-pain, offering robust healing properties while creating a mellow head space and aiding in your creativity.
Settle
Quiet Your Mind
A great way to soothe your body and still your mind. Those exploring this category can experience the benefits as your muscles relax and a long lasting euphoria spreads through your body.
The physical benefits of these strains are perfect for those who are experiencing pain, nausea, nervousness, depression, muscle spasms and insomnia.
The Store
Located in Louisville, CO the flagship store was custom built with product cabinets embellished with the leaf logo and a fun, modern interior. The graphic system was layered throughout, along with panels educating customers on the new terminology. Their second branch location in Lakewood, CO opened soon after.
The Packaging
The graphic system was layered throughout the packaging. Stickers for pop-tops, custom mylar bags, even engraved glass jars to display samples of their flower offerings.
The Website
Fully-responsive small scale website to get them up and running. The website included a video cover image, an advanced online ordering system connected to Weedmaps and additional education on the brand system.
